patricruz
Hello! I'm Patricia Cruz, a multidisciplinary graphic designer specializing in UX/UI. My other strengths include branding, layout design (digital and editorial), advertising campaigns, and illustration.Thanks, mom and dad, for such a naming-esque name.
[email protected]
*ABOUT:
Patricia Cruz España
Jaén (Andalusia, Spain)*Education:
—High School Diploma on Visual Arts, Image and Design
—Degree in Graphic Design.
—Official Master's Degree in User Experience & User Interface (UX/UI).*Experience:
—Bunker Books Editorial.
Cover and layout design for various books. Social media post designs. Internship.*Languages:
—Spanish (native).
—English (Trinity ISE III Advanced Level C1 / EOI Advanced Level C1)*Software:
*WORK: GRAPHIC DESIGN
"aRchiVo"
Editorial + Illustration
"Pearl"
Motion Graphics
"Rosalía x VOGUE"
Editorial + Illustration
"MNAC: El Catàleg"
UX/UI design
"DART"
Advertising campaign
"GALLERING"
Final Year Project
(awarded with honors)
*WORK: ILLUSTRATION
"RM x Adidas"
"Punto"
"all-american b*tch"
"RUSH!"
"Cool With You"
"aRchiVo"
Editorial + illustrationCompilation book of the song lyrics by the South Korean artist RM. Collector's edition.It consists of the lyrics translated from Korean into Spanish, accompanied by an illustration that interprets each song.*Software: Adobe Indesign, Procreate
"Pearl"
Motion GraphicsIllustrated and animated title credits for the psychological thriller film ‘Pearl’.*Software: Adobe Illustrator, Adobe After Effects
"Rosalía x VOGUE"
Editorial + illustrationEditorial illustration and layout design for spanish singer Rosalía's October 2024 VOGUE Spain article.Inspired by the article's photoshoot.*Software: Adobe Indesign, Procreate
"MNAC: El Catàleg"
UX/UI DesignUser Experience and User Interface design of a mobile app for the Museu Nacional d'Art de Catalunya catalogue.*Software: Figma
"DART"
Advertising campaignDART is the first Documentary Art Film Festival based in Barcelona, described as the meeting point between the art of Spain and Latin America.One of its purposes is to bring culture and knowledge to the general public.This project is a design for a future edition, based on Banksy's "shredded painting".What is the true value of art?*Software: Adobe Illustrator, Adobe Dimesion,
Adobe Photoshop
"GALLERING"
Final Year ProjectDesign of a complete graphic identity for an event, incorporated to the different corresponding applications.Awarded with honors.*Software: Adobe Illustrator, Adobe Indesign, Adobe Photoshop, Figma.
GALLERING is a cultural and artistic event that travels through various towns and cities of Andalusia in a caravan tour carrying works of a contemporary art gallery.Its goals are to bring art to the public in a free and accessible way, to promote the professionalization of artistic work and to promote the visibility and projection of artists at local, national and international level.
Some parts of this project have been censored for privacy purposes, since it has been designed for a real institution.
"RM x Adidas"
IllustrationPersonal advertising illustration project based on the MV “Groin” by the artist RM, imagined in collaboration with the sports equipment and fashion products brand Adidas.*Software: Procreate, Adobe Photoshop
"Punto"
Published illustrationConceptual illustration, included in the Cordovan art fanzine “TRAMPA 2024".*Software: Procreate
"all-american b*tch"
Illustration & sticker designPersonal project of poster illustration and sticker design of the pop-rock singer Olivia Rodrigo.*Software: Procreate, Adobe Illustrator
"RUSH!"
IllustrationPersonal project, conceptual illustration inspired by the song “RUSH!” by Troye Sivan.*Software: Procreate
"Cool With You"
IllustrationStylized study of a still from the MV of the South Korean group NewJeans: “Cool With You”.*Software: Procreate